This lovely hand made and hand decorated framed art pottery round plaque was produced by the world renowned and highly collected Moorcroft factory in Stoke on Trent, England.    


It was designed by Rachel Bishop and it shows a gorgeous design of Clematis flowers.


It forms part of a range introduced in 2017 called I Am Not My Father, which sees reworkings of Walter Moorcroft designs.


Very often in this strange world of ours, it is the smallest of objects which command the greatest respect. In the case of Moorcroft, its Senior Designer, Rachel Bishop, decided to honour the man whom she got to know well in her early years at Moorcroft and who, like herself, designed Moorcroft pottery. It was hard not to like Walter Moorcroft. 

His views on design were simple and straightforward, and it was not a career that he would have taken up out of choice. “I was an innocent in a strange world”, he once remarked.

Rachel took him at his word and decided to work on a round plaque and make it home to a broad-petalled clematis flower, a Walter favourite. She coated her image with soft white petals fading to pink and from there into a mellow burgundy at the centre. It was an experienced designer’s view of innocence.


The item is round in shape and is framed with a lovely oak frame. 



Condition Report


It is a design trial and it retains the original price label of £300 to the verso.


It is in excellent condition with no chips, cracks, crazing or restoration.

Please refer to the attached photographs for confirmation of condition, colour variation and paintwork.


Any bright white marks are as a result of light reflection.

Size and Weight

Size - 30.5cm (12 inches) in diameter including frame

Weight - 1600g





Fully stamped to the back with various Moorcroft markings (as shown in the attached photograph for your reference).

MOORCROFT Pure Innocence I Am Not My Father 12" Round Plaque Trial RRP £300

£300.00 Regular Price
£130.00Sale Price